Move over, Vera Wang and Michael Kors. The new IT guy in fashion is Reslience. His work can be found in magazines and websites everywhere. Just look for his logo: a wagging finger. Resilience’s marketing team plays on proven techniques for volume sales: convincing consumers that they’re not enough. Buy Resilience, so it goes, and your life will be way harder, and therefore, better. More importantly, your children’s lives will harder/better. In fact, if you don’t buy tons of Resilience, your kids will be doomed to failure, misery, and vans down by the river.
Resilience designs are brilliant because they take something that’s free and convince you to pay for it. Namely, Life. The advertisements command: sit on your hands unilaterally! Disregard your instincts and ignore your knowledge of yourself and your loved ones! The subliminal messages are that a) it’s actually possible to protect someone from Life’s ups and downs and b) you’ve been exercising such maniacal control and you’re bad, bad, bad!
Before Resilience burst onto the scene with his current line, he worked for design icon Verses. His penchant for polarization led to the classic, black and white phenomenon Working Mothers Vs. Stay-at-Home-Moms. He collaborated with Dr. Sears and Richard Ferber on the sleep schism, Baby-wearing Vs. Cry-It-Out. Also the enduring Bottle Vs. Breast campaign. Every parent alive carries something from his baggage line, Guilt. Resilience: wear it and wear yourself out!